Terms of Service

Last updated: 8 November 2026

These terms apply when you take a Business Leads plan. The service is provided by EmailFirst Ltd, trading as Business Leads, a company registered in England and Wales under company number 14162647, of Eastham Hall, Eastham CH62 0AF. By starting a plan you agree to these terms.

1. The service

We plan, write, design and send business-to-business email campaigns on your behalf to UK business contacts, together with the landing page, testing and reporting described in the plan you choose. Follow up campaigns are included in the Professional plan.

2. Fees and payment

Plans are charged weekly in advance at the price shown on our website. There is no minimum term and no set-up fee unless agreed in writing beforehand.

3. Pausing and cancelling

You can pause or cancel your plan at any time by email. Pausing stops sending and stops payments until you ask us to restart. Cancellation takes effect at the end of the week already paid for. Fees for weeks already started are not refundable.

4. Your responsibilities

  • Give us accurate information about your business, your offer and your target market.
  • Approve campaign copy and landing pages before they go out.
  • Make sure that your offer and the claims we make on your behalf are lawful and true.
  • Respond to the enquiries the campaign generates and handle any personal data you receive in line with data protection law.

5. Results

We aim to generate interest and enquiries for your business, but response depends on many factors outside our control, including your offer, pricing and market. We do not guarantee a particular number of leads or sales.

6. Content and intellectual property

Once paid for, you may use the copy and designs we create for your campaigns. Our contact data, systems and templates remain our property and are not supplied to you.

7. Compliance

We send campaigns in line with UK GDPR and PECR as described on our Complying with GDPR page. We may decline or stop a campaign that we reasonably believe to be unlawful, misleading or likely to harm our sending reputation.

8. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law. Otherwise our total liability to you is limited to the fees you paid in the four weeks before the claim arose, and we are not liable for loss of profit, revenue or business opportunity.

9. Changes

We may update these terms or our prices by giving you at least two weeks' notice by email.

10. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.