Privacy Policy

Last updated: 8 November 2026

This policy explains how EmailFirst Ltd, trading as Business Leads, a company registered in England and Wales under company number 14162647, of Eastham Hall, Eastham CH62 0AF ("Business Leads", "we", "us") collects and uses personal data. We are the data controller for the personal data described below.

Information we collect

  • Enquiries. When you use the contact form or get in touch by email or telephone, we collect your name, email address, telephone number and anything you include in your message.
  • Clients. When you take one of our plans, we hold the contact, billing and campaign details needed to run your account.
  • Business contacts. To run campaigns we process business contact details (name, job title, company, business email address) of people at UK organisations. See Complying with GDPR for how we handle this data.
  • Campaign engagement. Our emails may record whether a message was opened and which links were clicked, so we can report results and send relevant follow-up messages.

How we use it and our lawful basis

  • To reply to enquiries and arrange calls: our legitimate interest in responding to people who contact us, or steps taken at your request before entering into a contract.
  • To provide our services and take payment: performance of a contract.
  • To send business-to-business marketing emails: our legitimate interests and those of our clients, balanced against the rights of the recipient, who can opt out at any time.
  • To keep accounting and tax records: legal obligation.

Sharing

We do not sell personal data. We share it only with service providers who help us run the business (for example website hosting, email sending, and accounting software), under contracts that require them to protect it, or where the law requires us to.

International transfers

Some of our providers may process data outside the UK. Where they do, we rely on UK adequacy regulations or the International Data Transfer Agreement or Addendum to keep it protected.

How long we keep it

Enquiries are kept for up to two years from our last contact. Client records are kept for six years after the end of the relationship for accounting purposes. Opt-out requests are kept indefinitely on a suppression list so that we can honour them.

Your rights

You have the right to access, correct or delete your personal data, to object to or restrict its processing, to data portability, and to object to direct marketing at any time. To use any of these rights, write to us at the address below or call 03333 604 102.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Contact

Business Leads, Eastham Hall, Eastham CH62 0AF. Telephone 03333 604 102.