Business Leads: up to 10 of your most interested UK B2B leads, every weekday morning

This is the first thing you do each morning and the easiest. It also turns out to be the part that builds up into something over a month, which is why it comes before everything else.

Send the request to everyone, without a note

Send a connection request to every person on today's list who has a LinkedIn profile. Do not attach a note.

That is deliberate. A note makes very little difference to whether somebody accepts, so leaving it out means there is nothing to write, nothing to agonise over, and nothing to put off until you are in the mood. Ten people takes about five minutes, and it costs you no nerve at all. It is the reason this routine survives a busy week when the rest of the morning gets away from you.

Because the request arrives on its own, people decide whether to accept by glancing at your profile. That is where your effort is worth spending. Your headline should answer three things at once, which is what you do, who you do it for, and what they get out of it. Something like "We keep small manufacturers running, with less downtime and fewer emergency callouts" tells somebody far more than a job title does.

Look at who has accepted

Each morning, before you send the new requests, look at who accepted yesterday.

Those people have now shown an interest in you twice, once by looking at your website and once by accepting you. They are the warmest contacts you have, and they are worth a few minutes each.

Read their website and their profile before you write anything, so that your first line is specific and true rather than something anybody could have sent. If it speeds you up, put their website into Claude or ChatGPT and ask for a short factual summary of what the company does and who its customers are. Check anything specific against the real site before you use it, because these tools do sometimes invent detail, and only mention what you know to be true.

What to say when somebody accepts

Keep it short, mention something real, and make it easy to answer.

Thanks for connecting, [first name]. I emailed you earlier this week about [what you help with]. I had a look at your website and noticed [something true and specific]. We work with quite a few [type of business] on exactly that. Would you be open to a short call one day this week?

If they reply with a question rather than a yes, answer the question properly and let the call come up naturally afterwards. There is no need to steer every reply towards a meeting.

If you would rather add a note

You do not need one, and most mornings you should not bother. There are two moments where a short note earns its keep.

The first is when you have already emailed somebody and want the request to make sense.

Hi [first name], I emailed you earlier this week about [topic] and thought it made sense to connect here as well.

The second is after a good conversation.

Good to speak this morning, [first name]. Connecting as promised, and I will send that outline over today.

Keep either one under about thirty words. Never put a pitch, a link, or flattery you cannot back up into a connection note, and never mention that somebody looked at your website.

Staying visible without it taking any time

Once a few hundred people in your sector are connected to you, LinkedIn quietly keeps you in mind without you having to do anything clever.

Post something once a week if you can manage it. The things that work are the ordinary ones. A photograph of a job you have finished, a short answer to a question a customer asked you, a note about something changing in your trade. You are not trying to go viral. You are reminding a few hundred relevant people that you exist and that you know your subject.

Commenting is even easier and works just as well. A sentence or two on somebody else's post, saying something genuinely useful, puts your name in front of them and their network in about twenty seconds.

A few things worth avoiding