Business LeadsThe Hot Prospect Playbook
The report finds the warm people. This is what to do with them.
Every weekday morning you get up to ten hot prospects: named people at named UK companies who have just shown real interest in you. Some clicked through to your website, the rest opened your email, often more than once. What happens next is the part that pays, and it is the part most businesses skip. These seven short pages show you how to do it, with the words to use.
Watch how it works, in under a minute.
The seven parts.
- 01What you are actually gettingHow the whole thing works, from the email you approve to the report that lands every weekday morning, and the difference between a hot prospect and an enquiry.
- 02The first twenty minutesThe morning routine, in the order that works. Pick a few, connect with everyone on LinkedIn, write to the ones that fit, and ring the two or three you would most like to win.
- 03Connecting on LinkedInThe connection request that goes to everyone on the list, what to say when somebody accepts, and how to stay visible without it taking any real time.
- 04The follow-up emailShort personal emails for the ones whose websites showed a real fit, what to put in the subject line, and what to do when somebody replies.
- 05Picking up the phoneWhat to say at reception, what to say when you reach them, and what to leave on a voicemail, for the two or three people each morning you would most like to win.
- 06Other ways to keep in touchShort online sessions, WhatsApp, a card in the post, and making sure you look right when somebody searches for you afterwards.
- 07Building the habitThe daily rhythm, a simple way to keep track, a quarter of an hour on a Friday, and what a month of this actually looks like.
Get the report. Follow the playbook. Win the work.
Up to ten hot prospects every weekday morning. You spend twenty minutes turning them into conversations.